1. Research property’s ownership and deed type

2. Research property’s public record information for lot size, dimensions, additions, permits, and other data

3. Research sales activity for past 6-18 months from the Multiple Listing Service and public record databases

4. Establish market price trends

5. Research “Average Days on Market” for property of this type, price range, and location

6. Research competition properties that are currently on the market

7. Research competitive properties that have sold in the recent past

8. Research sales activity on your home (if previously listed)

9. Prepare “Comparable Market Analysis” (CMA)

10. Establish fair market value

11. Verify Homeowner Association fees and other information such as CDD’s, if applicable

12. Determine need for lead-based paint disclosure

13. Verifyif property has rental units involved.

14. Copy all lease agreements, verify all rents and deposits

15. Inform tenants of listing and discuss how showings will be handled

16. Inspect property exterior and interior

17. Compile list of repairs and maintenance items

18. Arrange free consultation with a staging firm

19. Review your time schedule

1. Submit the property to Multiple Listing Service

2. Email you a copy of the MLS

3. Provide your custom web domain

4. Build a professional website–include HD photos, video, property features and benefits, neighborhood information, schools, etc

5. Email you a property site link for review

6. Email property information to all potential buyers

7. Launch direct mail campaign to potential buyers

8. Mail Just Listed postcards to the area

9. Build a Facebook property webpage and email you the link

10. Submit property video to YouTube and other video sites

11. Review all online marketing syndication channels, such as Google,Realtor.com, Zillow, etc.

12. Schedule Broker Open House and promote it to other Realtors

13. Review the Broker Open House results and feedback with you

14. Show property to all interested buyers

15. Review all buyer comments and feedback

16. Make changes and adjustments if needed

17. Promote the property on Network Referral Program

18. Contact you weekly with updates, results and feedback

19. Review recent market changes and updates in the area

20. Schedule an Open House if applicable

21. Complete a pre-open house marketing campaign

22. Set up property before Open House

23. Review Open House results and feedback

24. Prepare and review monthly market update

25. Make recommendations based on the latest data

 

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1. Prequalify all potential buyers when possible.

2. Eliminate bargain-hunters and non-qualified buyers when possible.

3. Receive and review all Offers to Purchase contracts submitted by buyers or buyers’ agents.

4. Determine the best negotiating position.

5. Review all offers in detail with you.

6. Negotiate the highest price and the best terms on your behalf.

7. Have all purchase contracts signed by all parties and deliver you all copies?

8. Promptly record buyer’s deposit in escrow account

9. Obtain buyer pre-qualification letter from lender.

10. Provide the buyer and/or buyer’s agent with all applicable contracts, disclosures and documents for signatures.

11. Schedule and supervise all property inspections.

12. Review all inspection results with you and make suggestions regarding any repairs needed.

13. Change MLS status to “SALE PENDING”

14. Contact the lender to ensure timely loan processing.

15. Coordinate property appraisal and provide comparable sales data.

16. Review the appraisal results with you.

17. Coordinate to assure all contracts, escrow documents, title insurance, and property insurance is processed.

18. Review property tax payoff and mortgage payoff through escrow

19. Coordinate closing process with buyer agent and/or buyer

20. Schedule and supervise the final buyer walk-through inspection.

21. Update all closing forms as needed.

22. Review any prorations such as HOA, utilities, etc.

23. Confirm closing date and coordinate with all parties.

24. Request final closing figures from escrow.

25. Confirm title insurance commitment.

26. Handle any last-minute details.

27. Coordinate smooth closing on your behalf.

28. Arrange possession and transfer of ownership–keys, remotes, security codes, pool keys, etc.

29. Present you with your closing documents and final check.

30. Respond to any follow up calls and inquires after closing Assist you to make your move as easy and stress-free as possible so you get to enjoy YOUR NEW HOME

 

 

TEN QUESTIONS

Ten most important questions you should ask an agent before signing a listing contract:

 

1. How long have you been a licensed Realtor?

2. How many buyers are you working with?

3. How big is your company?

4. How long has your company been in the business?

5. What percentage of your listings sell?

6. What is your average marketing time?

7. Do you have a written guarantee of your service?

8. How often do you stay in touch with me?

9. How are you different from other agents in the area?

10. Why should I hire you?

 

PRICING TIPS

 

·What you paid for your property does not determine its current market value.

·The amount you need to get out of the sale of your property does not affect its market value.

·An appraisal does not necessarily determine what your property will sell for.

·What another real estate agent thinks your property is worth does not determine its value.

Here is a tip from The CONSUMER REPORT:

“Expect the agent to suggest a price range, but don’t let that frame you in. Be aware that some devious agents will, at first, suggest a very handsome price. Then, after they have the listing and the house hasn’t sold, they’ll come back with a pitch to lower the price.

” The value of your property is determined by what a qualified buyer will pay for it. We will together determine the best price based upon current competition and recent closed sales in the area.